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NOW Natural Berry Full Shampoo is designed to restore fuller, thicker hair without the chemicals and detergents found in other shampoos. To make this volumizing shampoo the best you've ever used, we've united biotin, panthenol, rosemary, and algae extract four of the most trusted hair regeneration compounds available today. It won't clog pores and contains no SLS or parabens, making it perfect for anyone with fine or thinning hair.

What do fine hair, flat hair and thin hair all have in common? They all lack volume!  To make matters worse, many of the most popular volumizing shampoos and conditioners are heavy and loaded with chemicals that can actually make fine hair look thinner. NOW Natural Berry Full Shampoo and Conditioner work differently. Our line of volumizing hair care products contains vitamins, minerals, and essential extracts that boost volume and body, leaving hair looking healthier and fuller than ever! Extra foam doesn't necessarily mean extra clean. Commercial shampoos contain sodium lauryl sulfate (SLS), a chemical agent that causes heavy foam and suds. It can also be damaging to healthy hair. But you won't find SLS in NOW Natural Shampoos.  We formulate ours with natural extracts that enhance, fortify, and clean your hair without damaging it.

Suggested Usage: Wet hair and apply a generous amount of NOW Natural Berry Full Shampoo. Massage in before rinsing thoroughly. Repeat if necessary. For best results, condition hair with NOW Natural Berry Full Conditioner.  

Ingredients: De-ionized Water, Babassuamidopropyl Betaine, Decyl Glucoside, Sodium Olefin Sulfonate, Lauryl Glucoside, Aloe Barbadensis (Aloe Vera) Leaf Gel*, Vegetable Glycerine, Cetearyl Alcohol, Multifruit Extract (extracts of Bilberry, Orange, Lemon, Sugar Cane and Sugar Maple), Sodium Hydroxymethyl Glycinate, Herbal Extract Blend (extracts of Licorice, Calendula, Nettle, Horsetail (scouring rush), Chamomile, Lavender and Sage), Keratin and Hydrolyzed Keratin, Hydroxyethyl Cellulose, Natural Berry Essence, Citric Acid, d-Pathenol, Algae Extract, Hydrolyzed Wheat Protein, Hydroxylated Soy Lecithin, Rosemary Extract, Jojoba Oil, Vitamin E (as mixed tocopherol), Virgin Coconut Oil*, Vitamin D2 (as ergocalciferol), Biotin, Niacin (as niacinamide), Vitamin A (as retinyl palmitate) and Vitamin C (as sodium-ascorbyl phosphate). *Certified Organic Ingredients. NOW Foods does not test on animals. Please Recycle.

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods aChicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed; NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments
Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most in the products.

NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.

Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today's consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW Science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.

Brand: NOW Foods
Natural Berry Full Shampoo - 16 oz.