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Whole Food Meal Supplement Made with 70% Organic Ingredients Plus Multi Vitamin and Mineral Blend Rich in Protein, Fiber, EFAs and Antioxidants Natural Berry Flavor A Dietary Supplement Vegetarian/Vegan Formula Eating balanced, nutritious meals throughout the day, every day, can be challenging even for the healthiest individuals. Factor in a busy schedule or vegetarian lifestyle, and the food options become even more limited. Tru-Food Vegan™ is a plant-based, whole food meal supplement that makes it easy to stay fully nourished, even when it's not convenient. Each serving contains the nutritionist recommended ratio of protein-to-carbohydrates with only 3 grams of fat. Tru-Food Vegan™ is alkaline-forming, made with 70% organic ingredients, and is free of most common allergens (such as milk, soy, wheat, gluten). It also provides complete protein and is an excellent source of antioxidants, Omega-3 fatty acids, probiotics, digestive enzymes, and dietary fiber.*

Suggested Usage: As a whole food supplement, mix 1 level scoops daily into 8 oz. of water or your favorite beverage, and blend. Due to fiber content, make sure to drink plenty of additional fluids throughout the day. Compare the nutritional content of 2 scoops of NOW Tru-Food Vegan™ to 2 scoops of leading competitor products. In addition, NOW Tru-Food Vegan™ uses 70% organic ingredients.

Other Ingredients: Natural Berry and other Natural Flavors, Xanthan Gum.

Contains no: sugar, salt, yeast, wheat, gluten, soy protein, milk, egg, shellfish or preservatives. Vegetarian/Vegan Product.

Disclaimers: *This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. ChromeMate is a registered trademark of InterHealth Nutraceuticals Inc. (US Patent Nos. 4,923,855, 4,954,492 and 5,194,615) This product is sold by weight not volume. Store in a cool, dry place. Please Recycle.

Certified Organic by Quality Assurance International. AAC** = Amino Acid Chelate

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods aChicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed; NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments
Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most in the products.

NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.

Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today's consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW Science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.

Brand: NOW Foods
Tru-Food Vegan Berry Flavor - 2.2 lbs.